{"id":128,"date":"2025-12-30T01:44:10","date_gmt":"2025-12-30T01:44:10","guid":{"rendered":"https:\/\/chocolateroyale.vip\/?p=128"},"modified":"2025-12-30T01:44:11","modified_gmt":"2025-12-30T01:44:11","slug":"why-filmmakers-say-tubis-pay-is-dropping-and-where-indie-creators-should-look-next","status":"publish","type":"post","link":"https:\/\/chocolateroyale.vip\/?p=128","title":{"rendered":"Why Filmmakers Say Tubi\u2019s Pay Is Dropping \u2014 and Where Indie Creators Should Look Next"},"content":{"rendered":"\n

For years, ad-supported streaming platforms like Tubi<\/strong> became one of the few places where independent filmmakers could actually get their films seen by millions<\/em>. For a while, Tubi felt like the promised land for indie distribution: big audience, no paywall for viewers, and at least some<\/em> revenue coming in.<\/p>\n\n\n\n

But in 2025, more and more filmmakers are saying the same thing:<\/p>\n\n\n\n

The money just isn\u2019t hitting like it used to.<\/strong><\/p>\n\n\n\n

What\u2019s Really Happening With Tubi and CPMs<\/strong><\/h3>\n\n\n\n

Tubi runs on an AVOD model<\/strong> \u2014 ad-supported video on demand. That means filmmakers get paid based on advertising revenue, which is calculated using CPMs (cost per thousand ad impressions)<\/strong>.<\/p>\n\n\n\n

Here\u2019s the problem:
CPMs across streaming have dropped. Hard.<\/strong><\/p>\n\n\n\n

As advertising budgets tighten and platforms flood the market with content, the value of each individual stream has gone down<\/strong>. When advertisers pay less, platforms make less \u2014 and filmmakers feel it first.<\/p>\n\n\n\n

What filmmakers are reporting now:<\/p>\n\n\n\n

    \n
  • Lower CPMs than previous years<\/li>\n\n\n\n
  • Smaller payouts per view<\/li>\n\n\n\n
  • Needing massive<\/em> view counts just to see modest revenue<\/li>\n<\/ul>\n\n\n\n

    In practical terms, many indie filmmakers say that tens of thousands of views can now result in only hundreds of dollars<\/strong> \u2014 sometimes less once aggregator cuts are taken out.<\/p>\n\n\n\n

    \n

    \u201cYou can get real numbers on Tubi and still feel broke.\u201d<\/em>
    \u2014 common filmmaker sentiment online<\/p>\n<\/blockquote>\n\n\n\n

    So while Tubi still delivers visibility<\/strong>, it\u2019s becoming harder to rely on it as a primary income source<\/strong>.<\/p>\n\n\n\n

    \n\n\n\n

    Filmmakers Are Speaking Up \u2014 And the Pattern Is Clear<\/strong><\/h2>\n\n\n\n

    Across indie filmmaker communities, the conversation has shifted.<\/p>\n\n\n\n

    Yes, people still appreciate Tubi for:<\/p>\n\n\n\n

      \n
    • Reach<\/li>\n\n\n\n
    • Discovery<\/li>\n\n\n\n
    • Accessibility<\/li>\n<\/ul>\n\n\n\n

      But the frustration is growing because:<\/p>\n\n\n\n

        \n
      • The work-to-reward ratio feels off<\/strong><\/li>\n\n\n\n
      • Marketing still falls mostly on the filmmaker<\/li>\n\n\n\n
      • Revenue per view continues to shrink<\/li>\n<\/ul>\n\n\n\n

        In short:
        Exposure without sustainability isn\u2019t a business model.<\/strong><\/p>\n\n\n\n

        That\u2019s why more filmmakers are asking the real question now:<\/p>\n\n\n\n

        \n

        If Tubi isn\u2019t paying like it used to\u2026 who\u2019s next?<\/em><\/p>\n<\/blockquote>\n\n\n\n

        \n\n\n\n

        So What Platform Could Be the Next \u201cTubi\u201d \u2014 But Actually Pay Better?<\/strong><\/h2>\n\n\n\n

        Here\u2019s where things get interesting. The future isn\u2019t one platform \u2014 it\u2019s a mix of smarter platforms<\/strong> and better strategy<\/strong>.<\/p>\n\n\n\n

        Fawesome TV \u2014 Quietly One of the Strongest AVOD Libraries<\/strong><\/h3>\n\n\n\n

        This is where Fawesome TV<\/strong> deserves real attention.<\/p>\n\n\n\n

        Fawesome has:<\/p>\n\n\n\n

          \n
        • A massive content library<\/strong><\/li>\n\n\n\n
        • Strong placement on Roku, Fire TV, Apple TV, and smart TVs<\/strong><\/li>\n\n\n\n
        • Heavy genre demand (especially horror, action, docs, and indie films)<\/li>\n<\/ul>\n\n\n\n

          What makes Fawesome important is scale + consistency<\/strong>. While payouts are still AVOD-based, filmmakers report steady performance<\/strong> because Fawesome\u2019s audience is always watching and the catalog runs deep.<\/p>\n\n\n\n

          It\u2019s not flashy.
          But it\u2019s working<\/strong>.<\/p>\n\n\n\n

          For indie filmmakers, especially genre creators, Fawesome TV is becoming one of the most reliable secondary platforms after Tubi<\/strong> \u2014 and in some cases, outperforming it over time.<\/p>\n\n\n\n

          \n\n\n\n

          YouTube Movies \u2014 Underrated and Often Overlooked<\/strong><\/h3>\n\n\n\n

          A lot of filmmakers sleep on YouTube Movies<\/strong>, and that\u2019s a mistake.<\/p>\n\n\n\n

          Why?<\/p>\n\n\n\n

            \n
          • YouTube has the largest video audience on Earth<\/strong><\/li>\n\n\n\n
          • Movies can earn through ads, rentals, or purchases<\/strong><\/li>\n\n\n\n
          • Discoverability can spike if the algorithm catches traction<\/li>\n<\/ul>\n\n\n\n

            Unlike traditional AVOD platforms, YouTube allows:<\/p>\n\n\n\n

              \n
            • Direct audience building<\/li>\n\n\n\n
            • External marketing to actually matter<\/li>\n\n\n\n
            • Long-term tail revenue<\/li>\n<\/ul>\n\n\n\n

              For indie filmmakers who understand thumbnails, titles, and traffic funnels, YouTube Movies can outperform traditional AVOD over time<\/strong>, especially when paired with social media promotion.<\/p>\n\n\n\n

              \n\n\n\n

              Roku Channel \u2014 Platform Power Matters<\/strong><\/h3>\n\n\n\n

              The Roku Channel<\/strong> is another serious contender.<\/p>\n\n\n\n

              Why?<\/p>\n\n\n\n

                \n
              • Roku controls the operating system<\/strong><\/li>\n\n\n\n
              • Massive built-in audience<\/li>\n\n\n\n
              • Prime placement on millions of TVs<\/li>\n<\/ul>\n\n\n\n

                Roku Channel films often benefit from:<\/p>\n\n\n\n

                  \n
                • Homepage promotion<\/li>\n\n\n\n
                • Algorithmic recommendations<\/li>\n\n\n\n
                • Lower friction for viewers<\/li>\n<\/ul>\n\n\n\n

                  For indie filmmakers, Roku isn\u2019t just a channel \u2014 it\u2019s infrastructure<\/strong>. And when your film lives inside the OS people already use, discoverability improves naturally.<\/p>\n\n\n\n

                  \n\n\n\n

                  Why Diversification Is the Only Real Answer<\/strong><\/h3>\n\n\n\n

                  Here\u2019s the independent, no-nonsense truth:<\/p>\n\n\n\n

                  \ud83d\udd39 Tubi still matters<\/strong> \u2014 but it can\u2019t be the only pillar anymore
                  \ud83d\udd39 Fawesome TV<\/strong> is becoming a quiet workhorse for indie films
                  \ud83d\udd39 YouTube Movies<\/strong> offers long-term upside most filmmakers ignore
                  \ud83d\udd39 Roku Channel<\/strong> benefits from platform control and massive reach<\/p>\n\n\n\n

                  No single platform is going to save indie filmmakers.<\/p>\n\n\n\n

                  But smart combinations will<\/strong>.<\/p>\n\n\n\n

                  \n\n\n\n

                  Independent Take: The New Indie Strategy<\/strong><\/h2>\n\n\n\n

                  The filmmakers who will win moving forward are the ones who:<\/p>\n\n\n\n

                    \n
                  • Stop chasing one \u201cmagic platform\u201d<\/li>\n\n\n\n
                  • Spread their films across multiple AVOD ecosystems<\/strong><\/li>\n\n\n\n
                  • Combine platform exposure with direct audience building<\/strong><\/li>\n\n\n\n
                  • Treat distribution like a portfolio<\/strong>, not a lottery ticket<\/li>\n<\/ul>\n\n\n\n

                    The real power move isn\u2019t abandoning Tubi.
                    It\u2019s outgrowing dependence on it<\/strong>.<\/p>\n\n\n\n

                    \n\n\n\n

                    Final Thought<\/strong><\/h2>\n\n\n\n

                    Tubi helped open doors for indie filmmakers \u2014 no question. But with CPMs tightening and payouts shrinking, it\u2019s no longer the financial answer it once seemed to be.<\/p>\n\n\n\n

                    The next era belongs to filmmakers who:<\/p>\n\n\n\n

                      \n
                    • Think independently<\/li>\n\n\n\n
                    • Diversify aggressively<\/li>\n\n\n\n
                    • Leverage platforms like Fawesome TV, YouTube Movies, and Roku<\/strong><\/li>\n\n\n\n
                    • And build audiences they actually control<\/li>\n<\/ul>\n\n\n\n

                      Exposure is easy.
                      Sustainable income is the new goal.<\/strong><\/p>\n\n\n\n

                      And the filmmakers who understand that shift early?
                      They\u2019re the ones who will still be standing five years from now.<\/p>\n\n\n\n

                      \n","protected":false},"excerpt":{"rendered":"

                      For years, ad-supported streaming platforms like Tubi became one of the few places where independent filmmakers could actually get their films seen by millions. For a while, Tubi felt like the promised land for indie distribution: big audience, no paywall for viewers, and at least some revenue coming in. But in 2025, more and more […]<\/p>\n","protected":false},"author":1,"featured_media":129,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[39,22,52,51],"class_list":["post-128","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-chocolate-royale-news","tag-chocolate-royale-news","tag-chocolateroyale","tag-filmmakers","tag-tubi"],"yoast_head":"\nWhy Filmmakers Say Tubi\u2019s Pay Is Dropping \u2014 and Where Indie Creators Should Look Next - Chocolate Royale<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/chocolateroyale.vip\/?p=128\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Why Filmmakers Say Tubi\u2019s Pay Is Dropping \u2014 and Where Indie Creators Should Look Next - Chocolate Royale\" \/>\n<meta property=\"og:description\" content=\"For years, ad-supported streaming platforms like Tubi became one of the few places where independent filmmakers could actually get their films seen by millions. 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